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BRIGHT & Feed chit-chatting away at Feed's office.
Apr 17, 2024

Celebrating BRIGHT's new website & collaboration with creative design agency Feed

Yesterday, we celebrated a proud moment: the launch of our brand-new website. While the website has been live since early March, we took this opportunity to mark the occasion and celebrate our successful collaboration with Feed, which has brought remarkable results and reassured us of our decision

Outdated and underperforming website

Our former website faced several challenges. Like many others, we grappled with the limitations of an all-in-one solution. The existing site had many customizations and locked templates. Over time, quick fixes piled up, making it challenging to keep up with technological advancements. This left us with outdated plugins and slower speed.

We needed a more efficient solution to serve our customers and stakeholders better, show how we work, and create a platform better suited for growth and adaptable to the evolving digital landscape.

Finding the right agency for the job

In the fall of 2023, we conducted a meticulous selection process, contacting nine agencies and carefully evaluating their proposals. We were asking for an accelerated process to get a new platform up and running early in 2024.

Feed quickly emerged as a top contender. They responded speedily and demonstrated a keen understanding of our requirements, showcasing their unwavering commitment to finding the best solution for us. With a comprehensive and clear proposal, they became our top choice, instilling confidence in our decision.

Rapid progress

Work started immediately, and most of BRIGHT's team participated in the early group sessions and rounds of mapping who we are as a brand and what is essential to have in place to serve our current and future customers best. Feed's expertise and dedication were evident at every stage, and progress was rapid. Within a month, we received a design proposal for our site. With only minor iterations, we signed off on the design in December. Amazing!

Development followed, and the new site launched in March. A few weeks in, we confidently state that it has been a smooth and enjoyable process for all involved.

The future awaits!

This is just the beginning of our journey of collaboration with Feed. As we continue to grow and evolve, so will our website. It will serve as a dynamic hub for connecting with our customers, showcasing all things BRIGHT, and adapting to the ever-evolving digital landscape. We are looking forward to all of it.

Three cheers for Feed!